21 sep 2017
21 sep 2017
London-based AI company GumGum has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and they are not going to be to marketers liking. The company used eye-tracking technology to examine how much attention consumers give to the most widely used Internet Advertising Bureau (IAB) formats. The […]
19 sep 2017
What does it mean to innovate? The word itself is defined as “making changes” or “doing something in a new way.” Innovations inevitably shift the way we experience the world and go through our daily lives. Think about what you experience on a day-to-day basis. You’re reading this right now on a device dreamed up […]
14 sep 2017
With mobile phones becoming more affordable and accessible, and with greater penetration of the smartphone, it is but natural to expect that there will be an uptick in mobile app development. With more new phones being manufactured daily and a new model being released every two weeks, it is widely expected that the total number […]
