26 may 2017
26 may 2017
When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions. Content marketing is the fastest growing specialty in digital marketing. Experts make use of various approaches to do it effectively. For any business, quality content provides a great way to engage effectively with customers and to […]
23 may 2017
Así lo aseguró Aníbal Carmona, presidente de CESSI, en el marco de un encuentro sobre el futuro del empleo que se realizó el jueves pasado y del que participó el ministro Lino Baraño. Los desafíos de la transformación digital y las habilidades más valoradas en el mercado laboral. Así como la máquina vapor en el […]
19 may 2017
Regardless of whether it’s called named account, key account, target account or account based marketing (ABM), a real opportunity exists to bring sales teams and demand generation teams together. B2B marketing and sales teams are often misaligned from the get go as traditional demand generation focuses on attracting and nurturing individuals while sales teams focus […]
