19 oct 2017

Social Media

3 Creative Ways To Use Twitter To Grow Your Business

People either love Twitter’s 140 character limit or hate it, there’s rarely any in between. Yes, it keeps messages concise and to the point. But when dealing with important issues, the character limit can leave a lot of important information out. And from a business perspective, getting the message just right is important.

Even with its character limits, Twitter ranks as one of the leading social networks worldwide and with its 328 million monthly active users, it’s definitely a great source for leads and customers. For companies with a younger target market, Twitter can be a great resource. 37% of Twitter users are between the age of 18 and 29, and 25% users are 30-49 years old. The social media platform is quite popular with Millennials in the U.S., who say live-tweeting events makes them more fun, they enjoy reading tweets during an event, and 67 percent would follow hashtags related to events.

How can businesses capitalize on this user base and use Twitter to grow their business?

TAKE ADVANTAGE OF TWITTER CARDS

We all know that social media posts with images get noticed and thus, shared, more often than text posts. Considering there are 500 million tweets sent everyday, the opportunities to engage with your target audience are plentiful. Twitter cards give you the option to show different types of images with your tweets, and the images populate every time someone tweets a link from your website.

There’s many image format options, so you can select the one that’s best for your business. For e-commerce businesses theres are a couple great options: the website card which includes an image, link to the site, and a call-to-action button, and the product card which shows a thumbnail image, product title, description and price.

All you need to do is add a few lines of code to your site and you’ll be ready to maximize your tweets’ exposure.

SET UP A GEO-SEARCH STREAM

Getting your product or service in front of the people looking for it is one of the best ways to increase business. Using Hootsuite you can set up geo-search streams that allow you to track certain keywords or phrases and then respond to those users. This allows you to engage in conversations that will not only be helpful to potential customers, but will also be beneficial for your business. For example, if you sell dresses, you can set up search terms that people will be likely to use when they are looking for your product, such as “need a dress” or other similar phrases. Once you get a notification that someone tweeted one of those phrases, you can respond to their request or query with a personalized message sharing your site or product.

Hootsuite provides step-by-step instructions for set up and it only takes minutes to do. Monitoring social media in this way will give you powerful business insights and start a dialogue with potential customers. One of the most common customer complaints is that too often employees are not helpful when customers need it the most, by utilizing search stream effectively, you can anticipate consumers needs before they even ask for your help.

UTILIZE TWITTER LISTS

Twitter has a lot going on, and like most social media platforms, once you sign on it’s easy to go down a rabbit hole of current events infused with useless posts. To steer clear of the distractions, you can set up Twitter lists and curate a group of key people whose posts can impact your business. For example, if you want to follow influencers and writers in your industry, you can add them all to a single list, make the list private so they are not notified (or you can choose to keep it public as well). Rather than viewing your twitter feed, you can view your list timeline which will only show you a stream of tweets from the users on your curated list.

Setting up lists is fairly simple and can be very advantageous for things like press outreach or to follow your top customers. The options are endless, as you can use the list feature to connect with people who attend your company events, to reach out to a segment of your clients, or to monitor your competitors.

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