31 oct 2017

Technologies

10 Mistakes to Avoid for Successful Mobile App Launch

In today’s technology-driven economy, mobile apps have become more demanding than now than ever before. More mobile apps are being developed and put into the marketplace at record speed. Like most businesses and product developers, mobile app developers have been working diligently to meet the demands of tech and app-savvy mobile users who simply can’t wait for the next best app to hit the marketplace.

However to truly launch a mobile app effectively and in a manner that fully executes the intended plan, many app developers need to both identify and minimize the risk that is associated with launching a new mobile app. Unfortunately, there are many mistakes that go along with launching a new app, most of which lead to low customer retention soon after the app has been launched. Below are 10 of the most frequent mobile app launch mistakes that take place but should be avoided before placing a mobile app into the marketplace.
The following are some of the most common pre-launch mistakes which are often overlooked. They should be avoided to reduce common pitfalls that seasoned app developers know all too well. The following are mistakes to avoid that are typically associated with launching a new app to increase its chance for success.

1. NOT BEING FAMILIAR WITH YOUR AUDIENCE

Developers and marketers who do not take the time to get to know and understand their targeted audience (who will be the actual users of the app) will miss out on developing apps that meet the core needs and wants of their specific demographic audience. They are the ones waiting and willing to support the app upon arrival if they are properly pursued from a marketing standpoint.

KEYS TO SUCCESS
Researching and understanding your primary target market helps app develop address their audience’s specific needs. This demographic will likely become loyal customers in the long run.

2. WAITING TOO LATE TO MARKET THE APP

App developers typically wait too late to begin marketing their app, often not until the actual launch of the app, which results in thousands if not millions of dollars in a loss in sales revenue.

KEYS TO SUCCESS
Developing a marketing plan in a timely fashion, before the app scheduled to be launched is a great way to implement the best plan possible to saturate the marketplace with the news as well as set aside the necessary budget for all of the marketing needs.

3. NOT DEVELOPING AND STICKING TO A PRE-LAUNCH TIMELINE
Many app developers are eager to get their new app into the marketplace after having spent sometimes years of research and development. Most are unaware of the proper scheduling that is needed and the importance of sticking to a timeline to get the word out about the app before it hits the marketplace.

While most developers are concerned about the app’s functionality and high-quality performance, often times very little time is spent on developing and implementing a marketing plan that creates momentum by the time the app is released. When this happens and it’s done properly and according to the timeline, customers are both aware that the app is coming and anticipating its arrival.

KEYS TO SUCCESS
Implementing the use of a timeline containing the proper marketing strategies long before the launch date will help app developers best develop the perfect timing to spread the word about the app through very social media platforms before it hits the app Store us.

4. POOR ASO

Many app developers do not create an App Store Optimization plan to ensure that their new app is not overlooked. This makes it difficult for users to find and download the app while competing against so many others that appear in the search results.

KEYS TO SUCCESS
App developers who take the time to create an ASO plan make it easier for users to find their app among so many other competing apps that are also being searched in the App Store. Naming your app something that’s representative of its functions and primary purpose not only makes it easier to remember the name, but it also makes it easier search for the app as well.

5. HAVING A POORLY DESIGNED APP
App designers whose image or logo does not properly reflect their brand or the app’s functionality reduces the interest of potential users.

KEYS TO SUCCESS
When an app is properly designed in that it effectively reflects the purpose and use of the app, users become drawn to it, as it is now seen as a problem solver and as a means for helping users perform various tasks and functions easier and faster.

6. POOR APP DESCRIPTION

Apps that do not have an effective description do not appeal to potential users. Even if it is designed well, if the description of the app does not meet the user’s expectations they would likely pass on downloading the app altogether.

KEYS TO SUCCESS
When your app description reflects the primary purpose of the app and the problems that it solves, it grabs the users attention. When the description hooks and entices the potential customer, then they will have an interest in and likely download the app; especially if the description includes right the keywords and ways in which the app meet the user’s needs and solves their problems.

7. BEING INSENSITIVE TO REVIEWS

Even after spending years developing an app, it there is any flaws or bugs that haven’t been addressed during its early stages, they could be detected by early users, which could result in poor star ratings and poor reviews.

KEYS TO SUCCESS
It’s also important to make sure your app is getting strong ratings and good reviews by ironing out any bugs that it may have before it hits the marketplace. It also helps when developers make sure that it always delivers on its promise.

8. NOT ADDING NEW APPS TO APP DISCOVERY PLATFORMS

When app developers do not add their new app to the app discovery platforms, they are missing out on opportunities to showcase their app to a specific targeted audience whereby they could receive, likes, shares, reviews, and ratings.

KEYS TO SUCCESS
Adding apps to App discovery platforms increases its exposure as the satisfied targeted audience will provide reviews, good ratings, and likes known to increase the conversion and the retention rate of the app.

9. NOT INTEGRATING OFFLINE MARKETING STRATEGIES

When developers and marketers do not market the app through traditional marketing efforts, they are missing out on potential sales

KEYS TO SUCCESS
Maximizing all of the possible marketing, media and communication channels increases the app chances for success.

10. NEGLECTING TO PROVIDE UPDATES AND KEEP CUSTOMERS INFORMED

As with the launching of any new product, the launching of a new app could potentially have a few bugs that require the attention of the developers. When users and potential users who are onlookers are not provided with updates as to when corrections will take place, customers become frustrated at the inconveniences and poor functionalities of the app. They will likely turn to another app as a result of it, as their brand perception has decreased.

KEYS TO SUCCESS
Keeping app users and potential users in the loop about any setbacks, inconveniences or other bugs that may have occurred after the app has been launched will likely reduce or prevent users from abandoning the app. When they are made aware of such updates they will become more motivated to wait for the new and improved app as a loyal customer.

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